Growing Africa's prosperity, through collaborative partnerships
AGRA is an agricultural organisation encompassing 14 countries in Africa, their mission is to trigger a uniquely African Green Revolution, transforming African agriculture to a sustainable system that lifts millions out of poverty.
We worked with London Communications Agency - Portland to deliver a brand tool-kit along with marketing and presentation materials to create a cohesive and consistent brand for use by this multi-cultural organisation in their own countries or on the international stage at major governmental conferences.
The design solution was a bright and colourful set of simple graphic illustrations and data graphics that were culturally neutral and non sectarian but still illustrated the agricultural elements of their business.
We adapted the brand logo and created an online brand guidelines for all applications from online stationery, word document templates, folders, brochures, reports exhibition materials, email newsletters and on the website.
The brand toolkit has now been used over the last two years with the consistency of presentation and ease of implementation being greatly praised.