Fab Four

Congratulations to 4 of Creative Edge's clients who scooped no less than 5 awards between them last night at The Cornwall Tourism Awards.

Gold Awards went to Gwel an Mor for Holiday Park of the Year and also for the Outstanding Customer Service Award and Gold also for Penlee House for winning Small Visitor Attraction of the Year for the second year running. Trebah Gardens picked up a gold award in the category Large Visitor Attraction of the Year. A silver award went to St Michael's Hotel and Spa in the category Large Hotel of the Year.

Creative Edge have worked for a number of years for all these successful businesses, designing and building their websites and producing a diverse range of marketing collateral for them all.
 

Newsletter 8

Every few months (or longer if we've been busy) we produce a newsletter to keep you up-to-date with the goings on in the studio. If you would like to receive our newsletter simple add your details to our mailing list which can be found beneath the contact & location navigation link titled 'subscribe to regular updates.'

To read our latest stories, news and projects please click here for Newsletter 08!

Christmas Comes Early

The sun is shining and the beaches full of holiday makers soaking up all that Cornwall has to offer. Christmas is but a distant memory... So you may think, but with the off-season becoming equally important to the tourist industry many companies are promoting all year round. We've recently completed work on three new Christmas brochures for The Bay Hotel, The Esplanade Hotel and Boringdon Hall Hotel.

If Christmas is not going to be at home this year – start booking now!

Spoon Fed

After sponsoring the Ignite Cornwall Business Plan competition for the second year, Creative Edge are now working with winners Sproggie as part of the prize package.

Michael Mailling of Sproggie has designed an ingenious plastic spoon that clips to popular baby food pouches to make on-the-go baby feeding a simple single-handed affair with hardly any mess.

“Judging was once again made incredibly hard by the high standard of entries. There really are many talented entrepreneurs in our industrious county.” commented Dave Rickett, “In the end though, Sproggie had developed a fantastic product that tickled the taste buds of the judges”.

Creative Edge has initially been involved in developing the Sproggie brand.

Judgemental

Creative Edge were delighted to have the opportunity to sponsor a category in the DESIGNED. IN CORNWALL exhibition at University College Falmouth.

The event showcased the outstanding design and technology work produced by students at schools and Higher Education colleges across Cornwall and is the only large-scale exhibition of its kind in the country.

The high standard meant that Senior Designer Leo Stockley had his work cut out when judging the Graphic Product category, but a bauhaus inspired chess board by Joe Cooke of Roseland School was the stand out for its consistency of style. Highly Commended went to Amy Johnstone of Camborne Science & Community College Academy – whose Shoe as a promotional item for a bad was superb. There was a huge variety of inspirational work, from textiles and fashion to food technology. Some of the stand outs in various catergories included the coffin wardrobe, washing machine BBQ and typography on the reading chair (see images below).

The surf van

We have just been sent  a couple of pics of the Harlyn Surf School Truck. The surf school has been enjoying a busy start to the year and we recently completed a refresh on the website as well as creating display boards, signage and posters. Look out for t-shirt designs in the near future.

super workin

Superfast Cornwall is a pioneering programme to bring superfast fibre optic broadband to Cornwall and the Isles of Scilly, making it one of the best connected places in the world.

This is the largest ever single European investment in superfast broadband infrastructure.
Funded by the EU, BT and Cornwall Council, and managed by Cornwall Development Company, Superfast Cornwall is bringing fast broadband internet connections to businesses, individuals and communities across Cornwall and the Isles of Scilly. It has the power to change the way we all interact with the internet, transforming the way we live, work and play.

The team at Creative Edge were delighted to win the tender to produce the Superfast Cornwall branding and after a lot of work there is a strong brand in place and a new website has been launched.

"We're really pleased to be involved in this programme and feel that the enthusiasm of the entire team really shone through during the tender stages" said Jon Symons from Creative Edge.

What a Performance

Creative Edge have created a vibrant advertising campaign for Imerys Performance Minerals.

The adverts use statistics to communicate messages on the diverse range of products and areas covered by Performance Minerals and have been carried through to exhibition panels. Designer Leo Stockley said,'We wanted to portray the diverse range of products by utilising facts and figures related to the Performance Minerals. The adverts needed to work in several languages, so it was important to not get the messages lost in translation'.

All work and no play?

As part of the Creative Edge sponsorship of the Ignite Business Plan competition we have been working with the 2010 competition winners Rokka Play to create an exhibition for this years Toy Fair at Olympia, London.
Designer Phil Zschiesche said, 'It's been great to work with Rokka Play on their exhibition. It's such a strong product and was the stand out amongst an incredibly high level of entry in the Ignite competition'.
Entries are now being accepted for the 2011 Ignite competition, so if you have a winning business idea submit your plan now.
www.rokkaplay.com
www.ignitecornwall.com

 

 

Spreading the Word

Creative Edge are delighted to have launched a new website for Cornwall's number one distribution Service and producer of the For One and All activities and events guide – Seymac Distribution.

The website balances a clean, corporate approach with fun animation which parallels the companies professional approach and warm personality. The website features a flip through guide and online ordering of attraction leaflets.
 

The One That Didn't Get Away

This simple initiative aims to reduce marine litter by involving one of the key stakeholders, the fishing industry. Member vessels are given hard-wearing bags to collect marine litter that accumulates in their nets during fishing operations. Filled bags are returned to the quayside in participating ports and moved to secure containers ready for safe and responsible disposal.

As well as the obvious environmental impact of marine litter, research has shown it costs the fishing industry on average, £10,000 per boat, each year, through contamination of catches, broken gear, and fouled propellers. Vessels surveyed, spent an average of 41 hours a year removing marine debris from fishing gear. These are costs that fishing vessels cannot afford to absorb. Participation in the project will contribute towards the permanent removal of debris and marine litter from fishing grounds, which not only makes good financial sense, but also helps fishing vessels meet the requirements of the Responsible Fishing Scheme.


Fishing for Litter South West aims to establish a network of 6 harbours, recruit a minimum of 60 fishing vessels and recover 200 tonnes of marine litter. A percentage of the waste that comes ashore will be monitored to try to identify the source of the litter and establish if there are any regional differences. The information will also be fed into international monitoring programs such as OSPAR’s Marine Litter Monitoring Working Group.

The project is being co-ordinated locally by a Project Officer based at Seafood Cornwall Training in Newlyn and overseen internationally by KIMO UK. See what Creative Edge has done for Fishing For Litter

 

 

Recognition for Penlee House

Well done to the team at Penlee House Gallery & Museum which took silver in the Southwest Tourism Excellence Awards for the Small Visitor Attraction of the Year. A great achievement. Creative Edge worked with Penlee House to create a comprehensive website which catalogues their vast collection of work by Newlyn School artisits.

SILVER AWARD
Penlee House Gallery & Museum, Cornwall www.penleehouse.org.uk

Read more on the Southwest Tourism website

Official GE Design My Break Launch

GE is a Worldwide Olympic Partner, providing a vast array of innovative products and services that are at the heart of a successful Olympic and Paralympic Games.


Design My Break is a pioneering competition to help improve the lifestyle of young people and create lasting change for the future.


The midday break is seen as a challenge in many schools, yet it can be a great opportunity for young people to build friendships, feel good about themselves and enjoy the benefits of physical activity and balanced nutrition.
 

A picture speaks a thousand words

Creative Edge were delighted to pick up an award at a recent Tesco event. The Tesco Values Award was in recognition of communicating a sense of local communities through the use of photography which engages those communities and adds value to the Tesco messages.

Lead Designer on the Tesco projects Phil Zschiesche, said 'We've worked really hard with local photographer, Steve Tanner, on a number of Tesco projects and this close relationship has paid off. The results and feedback have been really positive and we look forward to future collaborations'.

Timeless Black and White

Continuing our work with A&T Services, Creative Edge have created a distinctive brochure, which makes full use of superb photography from Kirstin Prisk. The images were originally shot in colour, but the high visibilty jackets were over powering. Using the timeless medium of black and white has really enhanced the companies brand and created a powerful image and strong personality.

Designing Design My Break

Launched today, the ‘Design My Break’ initiative is designed to help improve the lifestyle of young people and provide a positive legacy for the future. It builds on GE’s existing involvement with the London Organising Committee for the Olympic Games (LOCOG) to support their Get Set education programme for the last three years.  GE is also working with a number of partners on the initiative including the LOCOG/Food Standards Agency ‘SmallSteps4Life’ programme, the Youth Sports Trust, the Schools Food Trust and the Department of Health.

Creative Edge were brought in to oversee the design elements of the project including the identity, flyers, posters and website. To complete the identity an afternoon of photography was arranged at a Bristol school, with fantastic results. 21 enthusiastic pupils got to experience being under the glare of studio lights and camera, whilst the Design My Break identity and marketing materials were brought to life with a superb set of images.

Thanks must go to Steve Tanner photography and Fairfield High School

Planning for the Future

Following on from work with Tesco on the St Austell store extension, Creative Edge have been busy working on several extension and new store projects.

Our remit was to design exhibition panels, produce photography and leaflets with feedback forms for a public consultation exercise. The views of the public are taken into consideration before Tesco submit their plans for planning permissions.

Stores which came under Creative Edge's attention included Glastonbury, Wadebridge, Penzance, Saltash, Seaton, Taunton and Blandford, with some featuring facilities such as rain water harvestors and combined heat and power plants.

Dance is Taking Off at Trebah Gardens

Renowned for their unique brand of Dance story telling, Cscape’s talented ensemble of performers will be collaborating with a hundred dancers, young and old, writers, artists and musicians to tell the secret stories that are growing in Trebah gardens. Stories of flowers whose scents break hearts, plant hunters who travelled the world for rare blooms, homecomings and leavings, this will be a show to excite all your senses.

Cscape will be creating a week of extraordinary site specific performance events at Trebah Gardens in early July. The intoxicating evening performances by Cscape will feature fire, dance, music and poetry, accompanied by a Community Dance Company of 100 dancers and Cornwall Youth Dance Company. The Venus Flower and other stories is part of the wider Global Garden project taking place at Trebah all week.

Creative Edge are thrilled to be involved and have designed posters, leaflets, invites and advertising for the event, all of which have been printed by our friends at St Austell Printing Company.

Congratulations

Creative Edge were recently involved with both the Cornwall Business Awards and the Ignite Cornwall Business Plan Competition and would like to take the opportunity to congratulate the winners of both events.
Dave Rickett, who sat on the judging panel, was very impressed with the high standard and diversity of entry in the Ignite Cornwall Business Plan Competition which saw Rokka Play given first prize for their business plan, amongst very stiff competition.
An entertaining evening was had at the Cornwall Business Awards, which were attended by Dave and Melinda Rickett, Leo Stockley from Creative Edge and Simon and Vanessa Hendra. A talk was given by Karren Brady, prior to the announcing of the winners. In particular we would like to say well done to Proper Cornish for Best Diversification and St Austell Printing Company for Customer Focus.
For both events Creative Edge worked on various graphic elements.


 

Charity Starts at The Esplanade Hotel

Creative Edge are proud to be sponsoring the Charity Summer Ball at the Esplanade Hotel in Newquay with the design of poster, ticket and adverts.
In aid of Cornwall Air Ambulance Trust the ball is to be held on Saturday 10th July from 7:30pm – 1am
Following a welcome cocktail, there will be a three course sit-down meal, live band, DJ, casino tables and charity auction. It's all for a vital and great charity and promises to be a fun and entertaining evening.
Don't delay, book today. £25 per ticket – call 01637 873 333

Highly Recommended

Gwel an Mor Lodge

Well done to Gwel an Mor, who along with only a couple of other UK resorts made the list for a recent Times article on 20 Great Family Getaways in Europe. Gwel an Mor, who have recently updated their website through Creative Edge, offer breaks in luxury timber lodges high above Portreath beach. Apart from the pool and restaurant Gwel an Mor stands out for its ranger-led wildlife walks.
See more at: Gwel an Mor portfolio pages
Visit: gwelanmor.com
See the Times article

Education Through Creativity

Creative Edge are once again involved in the annual Combined Truro Schools Arts Events (CTSAE), which this years goes under the title 'Build Up'. The CTSAE event, now in its sixth year, started in 2005 with a celebration of the explorer Richard Lander founding the navigable course of the River Niger and focusing on African Art. Other themes covered have been Rivers, Cornish Mining, Cornish Gardens and last year, ‘Show ID’ looked at pupils own identities.
 
Build Up focuses on the history and architecture of the City of Truro and has seen students involved in a variety of joint workshops. They produced clay reliefs based on the architectural features discovered whilst exploring the rich heritage of Truro, as well as constructing a large scale relief of ‘Middle Row’  – a row of buildings that used to exist in Boscawen Street and working with an illustrator on a book.

The exhibition runs from Feb 26th – March 6th (9am - 6pm, Mon - Sat) at the Lander Gallery, Lemon Street market, Truro.

Summer Insight

The summer edition of the Cornwall CATA Guide has arrived at Creative Edge, fresh from the printers. Carrying on the success of the winter guide update, the summer edition features bite size snippets from each of the members of CATA and continues the push for a user friendly and clean layout.

Press Pack for Spa Hotel

Working with Creative Edge, The Bay Hotel have just released a new Press Pack. Images from recently commissioned photography have been combined with the fresh corporate colours and engaging typography to create a vibrant brochure.

Inspired Poetry

The latest edition to the Creative Edge publishing house is the new book of poetry from Bert Biscoe. The book is a collection of poetry about Par and is dedicated to the memory of John Baker, who first introduced Bert to this important port and showed him the true beauty of the place. 

New look guide

This seasons CATA Guide has been launch with a fresh design, aimed at giving the audience a more informative guide to Cornwall. Featuring bite size snippets from each of the members of CATA the guide is all together more user friendly with a clean layout and the introduction of a more lively colour palette. Pick up your copy to discover another side of Cornwall. 

Plant inspired identity

Samphire is the name given to a variety of different edible plants that grow in coastal areas, and is also the name of a new advisory business we have recently branded. Samphire Communications offer an investor relations service to large and medium sized corporations. Creative Edge created a sophisticated, clean, fresh and contemporary identify for this new business.

 

Going for Gold!



Hotel of the Year 2009, Website of the Year and Winner of Winners! The team at Creative Edge would like to congratulate our client St Michael's Hotel in Falmouth on last nights success at the Cornwall Tourism Awards.

From Farm to Fork

Brady Family Ham is unique in that it offers consumers Farm to Fork assurance. Simply put, Brady Family Ham is traceable to its original farm. Recently launched across Ireland, Creative Edge has refreshed their packaging range for Brady's sliced ham's to compete in all tiers of the supermarket, but most of all, to ensure that the customers know that Brady only use 100% Irish ham!

We're hiring!

Calling all Graphic Designers, Freelancers and Web Developers! Creative Edge are always on the look out for talented individuals to join their experienced team. Take a look at our current vacancies here.

Plans for St Austell

Creative Edge have been commissioned by Tesco to help promote their exciting new plans for an extension to the St Austell Store. Our remit was to design exhibition panels, produce photography and feedback forms for a public consultation exercise. The views of the public will be taken into consideration before Tesco submit their plans for planning permission. The exhibition panels have been on display in the community at the Leisure Centre and in-store and show the proposed new store layout and architects visualization. The store extension will create 180 new full and part time jobs, reduce in store congestion, allow for an introduction of a clothing section and improve road access problems.

Wonderland! where?

Creative Edge have assisted Oxford Innovation in the design of materials to publicise their launch event that will take place on Wednesday 14th October at the Caerhays Estate. Anyone with ambitious growth plans for their business, startup or established, is encouraged to contact Anna John or Emma Yates on 01872 300116 or info@growcornwall.co.uk, or visit www.growcornwall.co.uk to find out more.

Relish, Chutney & Festivals

This weekend saw the annual Cornwall Food & Drink Festival take place featuring a delightful stand from our favourite makers of preserves, Crellow. With prizewinning handmade chutneys, savoury jellies and a few unusual condiments on display, all lovingly made using local Cornish ingredients, their stand was a hive of activity. Congratulations Crellow on a successful festival!

New ID straight from the kiln

Ruth Bedingham, a local artist who specialises in individually designed and crafter glass approached Creative Edge to create an identify that reflected her work along with the vibrance and intensity of her glass. The result was Glass Ruth, an abstract form inspired by one of the artists pieces with colours that complimented the vibrancy of her work. See more examples in our portfolio

Newsletter 7

Every few months we produce a newsletter to keep you up-to-date with the goings on in the studio. If you would like to receive our newsletter simple add your details to our mailing list which can be found beneath the contact & location navigation link titled 'subscribe to regular updates.'

To read our latest stories, news and projects please click here for Newsletter 07!

Talk of the town

Following the successful launch of the Rick Stein savory oat biscuits, we are happy to say that Creative Edge's design has been picked up by a number of national publications. Read the full article on the Design Week website as well as on Packaging News.

Creative Edge Design Ltd