Smell the Sea Air

Creative Edge has been working with St Michael's Hotel and Spa on a refresh of their branding and one item rolling out in the new look is the Seaview newsletter. The first new-look issue was well recieved and we're pleased to see the second arrive through the post today. The popular newsletter has been expanded to include more articles and a regular menu from the hotels Head Chef Nick Hodges, not to mention tempting offers. Lead designer Leo said, 'It has been great to expand the Seaview and bring it into a more magazine based feel. The feedback has been positive and we're already looking forward to working on the next issue!'

New look Christmas brochures are also already out and advertising is being rolled out in various media.

Your Cornwall

Seymac Distribution have rolled out their new guides following a complete refresh from the team here at Creative Edge

The bright new Room Browser, For One and All guide and Event poster include impactful photography, bright, strong typograpghy and a clear location colourway. The For One and All guide benefits from new editorial sections, fun facts and figures, clear event listing and a humourous look at Cornish words. Lead designer Leo said 'It was a great project to be involved with. The guides have really come together following the new design. Feedback has been positive and the new material offers a powerful advertising platform for Cornwall's attractions'.

See more in our portfolio section.

Just Browsing

With mobile phones doing so much more than making a phone call and with the introduction of new products such as the ipad, website browsing habits are changing.

Looking at recent Google Analytic results from a range of our websites has given us a clear indication that this is the case. Visitors have increased overall over the the last year but the most dramatic increases have been in the numbers of website visitors using ipads, iphones, androids and other mobile devices. On average there has been a 500% increase in visitors using ipads, 250% using iphones and 500% using androids when comparing January 2011 with the same month in 2012.

This indicates a clear shift in numbers away from the traditional desktop PC and reinforces the need to make sure your online presence caters for visitors using new mobile devices. This trend is not limited to the youth market either with one website whose target audience is the over 60's seeing the same big increases.

Creative Edge are happy to discuss these exciting developments with any existing or new clients, just call 01872 260023 to arrange an appropriate time to discuss your online options.

Winning Ways

Creative Edge are delighted to see some of our clients winning top honours in the South West Tourism awards.

Congratulations go to Penlee House Gallery and Museum who were awarded Gold in the Small Visitor Attraction of the Year, Trebah Garden with a Gold in the Large Visitor Attraction of the Year and Gwel an Mor with a Gold in the Holiday Park and Village of the Year – judges' comments complementing their clear  and informative website.

With St Michaels Hotel and Spa also coming away with a highly commended in Large Hotel of the Year, the results reflect the high standards that Cornwall now offers it's visitors and locals alike.

We look forward to continuing our work with everyone involved and look forward to future success.

In Your Area...

Superfast Cornwall have launched press ads in media across the county. The ads, featuring inspirational imagery, highlight the areas in parts of which Superfast broadband is available and encourage members of the public to check if they can order by visiting superfastcornwall.org.
 

Summer is just around the corner

Fresh back from the printers, the Cornwall Guide for summer 2012 is packed with information on the counties top tourist attractions. The 52 page guide of the Cornwall Association of Tourist Attractions (CATA) is available throughout the county or direct from CATA. Following on from the success of the new Cornish Farm Holidays website, we were pleased to produce an advert for inclusion in the CATA publication, alongside our work for other advertisiers such as National Trust.

 

Superfast Wrapped Up

We are used to unusual requests around this time of year and this year was no exception. As part of the ongoing marketing work for Superfast Cornwall, Creative Edge were asked to supply a large sheet of branded wrapping paper to launch an early Christmas present to another five Cornish Communities - including the well known 'broadband slow spot' of Trispen.


The announcement was particularly welcomed by the village's residents, who have been waiting for faster broadband for about four years. Rob Trethewey, the chairman of St Erme Parish Council, which covers the Trispen area, said: "This is fantastic news, a very important step forward for Trispen. It's the best Christmas present the village could have been given.

Newsletter 9

Every few months (or longer if we've been busy) we produce a newsletter to keep you up-to-date with the goings on in the studio. If you would like to receive our newsletter simple add your details to our mailing list which can be found beneath the contact & location navigation link titled 'subscribe to regular updates.'

To read our latest stories, news and projects please click here for Newsletter 09!

Green Isn't Easy, It's Global

GREEN IS GLOBAL 2011 is an environmental project for schools from all over the world which will culminate in a conference during October 2011 in the UK at the world famous Eden Project. At the conference students from schools across the globe will meet for the first time. 

Green is Global has joined forces with NHS Forest and the Silvanus Trust to make a contribution to their carbon footprint by planting over 250 trees across Cornwall schools over the next month.

Creative Edge created a folder, conference programme, attendance certificate and posters. Items were printed on 100% post-consumer fibres, FSC ® certified and PCF (Process Chlorine Free) paper.
 

Super Award for Superfast Cornwall

Congratulations to the team at Superfast Cornwall on their win at the World Communications Awards. A great achievement.

Creative Edge has very much enjoyed being part of the project and we look forward to positive feedback following the launch of the new Superfast Cornwall smartphone site, which follows on from the success of an iPad survery web app developed in-house at creative Edge.

Visit superfastcornwall.org for all the latest.
 

 

Fab Four

Congratulations to 4 of Creative Edge's clients who scooped no less than 5 awards between them last night at The Cornwall Tourism Awards.

Gold Awards went to Gwel an Mor for Holiday Park of the Year and also for the Outstanding Customer Service Award and Gold also for Penlee House for winning Small Visitor Attraction of the Year for the second year running. Trebah Gardens picked up a gold award in the category Large Visitor Attraction of the Year. A silver award went to St Michael's Hotel and Spa in the category Large Hotel of the Year.

Creative Edge have worked for a number of years for all these successful businesses, designing and building their websites and producing a diverse range of marketing collateral for them all.
 

Newsletter 8

Every few months (or longer if we've been busy) we produce a newsletter to keep you up-to-date with the goings on in the studio. If you would like to receive our newsletter simple add your details to our mailing list which can be found beneath the contact & location navigation link titled 'subscribe to regular updates.'

To read our latest stories, news and projects please click here for Newsletter 08!

Christmas Comes Early

The sun is shining and the beaches full of holiday makers soaking up all that Cornwall has to offer. Christmas is but a distant memory... So you may think, but with the off-season becoming equally important to the tourist industry many companies are promoting all year round. We've recently completed work on three new Christmas brochures for The Bay Hotel, The Esplanade Hotel and Boringdon Hall Hotel.

If Christmas is not going to be at home this year – start booking now!

Spoon Fed

After sponsoring the Ignite Cornwall Business Plan competition for the second year, Creative Edge are now working with winners Sproggie as part of the prize package.

Michael Mailling of Sproggie has designed an ingenious plastic spoon that clips to popular baby food pouches to make on-the-go baby feeding a simple single-handed affair with hardly any mess.

“Judging was once again made incredibly hard by the high standard of entries. There really are many talented entrepreneurs in our industrious county.” commented Dave Rickett, “In the end though, Sproggie had developed a fantastic product that tickled the taste buds of the judges”.

Creative Edge has initially been involved in developing the Sproggie brand.

Judgemental

Creative Edge were delighted to have the opportunity to sponsor a category in the DESIGNED. IN CORNWALL exhibition at University College Falmouth.

The event showcased the outstanding design and technology work produced by students at schools and Higher Education colleges across Cornwall and is the only large-scale exhibition of its kind in the country.

The high standard meant that Senior Designer Leo Stockley had his work cut out when judging the Graphic Product category, but a bauhaus inspired chess board by Joe Cooke of Roseland School was the stand out for its consistency of style. Highly Commended went to Amy Johnstone of Camborne Science & Community College Academy – whose Shoe as a promotional item for a bad was superb. There was a huge variety of inspirational work, from textiles and fashion to food technology. Some of the stand outs in various catergories included the coffin wardrobe, washing machine BBQ and typography on the reading chair (see images below).

The surf van

We have just been sent  a couple of pics of the Harlyn Surf School Truck. The surf school has been enjoying a busy start to the year and we recently completed a refresh on the website as well as creating display boards, signage and posters. Look out for t-shirt designs in the near future.

super workin

Superfast Cornwall is a pioneering programme to bring superfast fibre optic broadband to Cornwall and the Isles of Scilly, making it one of the best connected places in the world.

This is the largest ever single European investment in superfast broadband infrastructure.
Funded by the EU, BT and Cornwall Council, and managed by Cornwall Development Company, Superfast Cornwall is bringing fast broadband internet connections to businesses, individuals and communities across Cornwall and the Isles of Scilly. It has the power to change the way we all interact with the internet, transforming the way we live, work and play.

The team at Creative Edge were delighted to win the tender to produce the Superfast Cornwall branding and after a lot of work there is a strong brand in place and a new website has been launched.

"We're really pleased to be involved in this programme and feel that the enthusiasm of the entire team really shone through during the tender stages" said Jon Symons from Creative Edge.

What a Performance

Creative Edge have created a vibrant advertising campaign for Imerys Performance Minerals.

The adverts use statistics to communicate messages on the diverse range of products and areas covered by Performance Minerals and have been carried through to exhibition panels. Designer Leo Stockley said,'We wanted to portray the diverse range of products by utilising facts and figures related to the Performance Minerals. The adverts needed to work in several languages, so it was important to not get the messages lost in translation'.

All work and no play?

As part of the Creative Edge sponsorship of the Ignite Business Plan competition we have been working with the 2010 competition winners Rokka Play to create an exhibition for this years Toy Fair at Olympia, London.
Designer Phil Zschiesche said, 'It's been great to work with Rokka Play on their exhibition. It's such a strong product and was the stand out amongst an incredibly high level of entry in the Ignite competition'.
Entries are now being accepted for the 2011 Ignite competition, so if you have a winning business idea submit your plan now.
www.rokkaplay.com
www.ignitecornwall.com

 

 

Spreading the Word

Creative Edge are delighted to have launched a new website for Cornwall's number one distribution Service and producer of the For One and All activities and events guide – Seymac Distribution.

The website balances a clean, corporate approach with fun animation which parallels the companies professional approach and warm personality. The website features a flip through guide and online ordering of attraction leaflets.
 

The One That Didn't Get Away

This simple initiative aims to reduce marine litter by involving one of the key stakeholders, the fishing industry. Member vessels are given hard-wearing bags to collect marine litter that accumulates in their nets during fishing operations. Filled bags are returned to the quayside in participating ports and moved to secure containers ready for safe and responsible disposal.

As well as the obvious environmental impact of marine litter, research has shown it costs the fishing industry on average, £10,000 per boat, each year, through contamination of catches, broken gear, and fouled propellers. Vessels surveyed, spent an average of 41 hours a year removing marine debris from fishing gear. These are costs that fishing vessels cannot afford to absorb. Participation in the project will contribute towards the permanent removal of debris and marine litter from fishing grounds, which not only makes good financial sense, but also helps fishing vessels meet the requirements of the Responsible Fishing Scheme.


Fishing for Litter South West aims to establish a network of 6 harbours, recruit a minimum of 60 fishing vessels and recover 200 tonnes of marine litter. A percentage of the waste that comes ashore will be monitored to try to identify the source of the litter and establish if there are any regional differences. The information will also be fed into international monitoring programs such as OSPAR’s Marine Litter Monitoring Working Group.

The project is being co-ordinated locally by a Project Officer based at Seafood Cornwall Training in Newlyn and overseen internationally by KIMO UK. See what Creative Edge has done for Fishing For Litter

 

 

Recognition for Penlee House

Well done to the team at Penlee House Gallery & Museum which took silver in the Southwest Tourism Excellence Awards for the Small Visitor Attraction of the Year. A great achievement. Creative Edge worked with Penlee House to create a comprehensive website which catalogues their vast collection of work by Newlyn School artisits.

SILVER AWARD
Penlee House Gallery & Museum, Cornwall www.penleehouse.org.uk

Read more on the Southwest Tourism website

Official GE Design My Break Launch

GE is a Worldwide Olympic Partner, providing a vast array of innovative products and services that are at the heart of a successful Olympic and Paralympic Games.


Design My Break is a pioneering competition to help improve the lifestyle of young people and create lasting change for the future.


The midday break is seen as a challenge in many schools, yet it can be a great opportunity for young people to build friendships, feel good about themselves and enjoy the benefits of physical activity and balanced nutrition.
 

A picture speaks a thousand words

Creative Edge were delighted to pick up an award at a recent Tesco event. The Tesco Values Award was in recognition of communicating a sense of local communities through the use of photography which engages those communities and adds value to the Tesco messages.

Lead Designer on the Tesco projects Phil Zschiesche, said 'We've worked really hard with local photographer, Steve Tanner, on a number of Tesco projects and this close relationship has paid off. The results and feedback have been really positive and we look forward to future collaborations'.

Timeless Black and White

Continuing our work with A&T Services, Creative Edge have created a distinctive brochure, which makes full use of superb photography from Kirstin Prisk. The images were originally shot in colour, but the high visibilty jackets were over powering. Using the timeless medium of black and white has really enhanced the companies brand and created a powerful image and strong personality.

Designing Design My Break

Launched today, the ‘Design My Break’ initiative is designed to help improve the lifestyle of young people and provide a positive legacy for the future. It builds on GE’s existing involvement with the London Organising Committee for the Olympic Games (LOCOG) to support their Get Set education programme for the last three years.  GE is also working with a number of partners on the initiative including the LOCOG/Food Standards Agency ‘SmallSteps4Life’ programme, the Youth Sports Trust, the Schools Food Trust and the Department of Health.

Creative Edge were brought in to oversee the design elements of the project including the identity, flyers, posters and website. To complete the identity an afternoon of photography was arranged at a Bristol school, with fantastic results. 21 enthusiastic pupils got to experience being under the glare of studio lights and camera, whilst the Design My Break identity and marketing materials were brought to life with a superb set of images.

Thanks must go to Steve Tanner photography and Fairfield High School

Planning for the Future

Following on from work with Tesco on the St Austell store extension, Creative Edge have been busy working on several extension and new store projects.

Our remit was to design exhibition panels, produce photography and leaflets with feedback forms for a public consultation exercise. The views of the public are taken into consideration before Tesco submit their plans for planning permissions.

Stores which came under Creative Edge's attention included Glastonbury, Wadebridge, Penzance, Saltash, Seaton, Taunton and Blandford, with some featuring facilities such as rain water harvestors and combined heat and power plants.

Dance is Taking Off at Trebah Gardens

Renowned for their unique brand of Dance story telling, Cscape’s talented ensemble of performers will be collaborating with a hundred dancers, young and old, writers, artists and musicians to tell the secret stories that are growing in Trebah gardens. Stories of flowers whose scents break hearts, plant hunters who travelled the world for rare blooms, homecomings and leavings, this will be a show to excite all your senses.

Cscape will be creating a week of extraordinary site specific performance events at Trebah Gardens in early July. The intoxicating evening performances by Cscape will feature fire, dance, music and poetry, accompanied by a Community Dance Company of 100 dancers and Cornwall Youth Dance Company. The Venus Flower and other stories is part of the wider Global Garden project taking place at Trebah all week.

Creative Edge are thrilled to be involved and have designed posters, leaflets, invites and advertising for the event, all of which have been printed by our friends at St Austell Printing Company.

Creative Edge Design Ltd