Thursday, February 17th, 2011
What a Performance
Creative Edge have created a vibrant advertising campaign for Imerys Performance Minerals.
The adverts use statistics to communicate messages on the diverse range of products and areas covered by Performance Minerals and have been carried through to exhibition panels. Designer Leo Stockley said,'We wanted to portray the diverse range of products by utilising facts and figures related to the Performance Minerals. The adverts needed to work in several languages, so it was important to not get the messages lost in translation'.
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