The gym at St Michaels Hotel and Spa has just got a bit bigger – a fantastic new spin class room just one of the new features, adding to the already popular destination.
To publicise the bigger gym Creative Edge were brought onboard to create a character and accompanying campaign. With deadlines tight Phil was set the task of producing a micro-site, posters, leaflet, t-shirts, banners and online adverts, not to mention an online game, which was both designed and created by the team here at Creative Edge. The resulting 'Battery Bob' can now be seen at various locations in and around Falmouth and has been raising the profile of the new gym.
'It was a different direction for St Michael's' said Phil. 'We created the character in-house and put him and his less charged buddies into various scenario's, including a fun online game'. Look out for Battery Bob near you!