RCH Marine Renewables is a straight-forward, innovative, people-focused company founded by Russ Henman and Chris Hassall. Together they’ve nurtured The Wave Tap from raw idea to real life-changer and approached the team at Creative Edge to put together the branding for this unique product.
The Wave Tap takes the power of seawater to create fresh, safe drinking water and change lives. It's a fantastic concept and one Creative edge were keen to be involved with. Just one Wave Tap can provide 7000 litres of drinking water each day. That’s enough to support a community of 70 to 150 people. The Wave Tap empowers communities, giving them the chance to build their own fresh water supply, and turning the resources they have into the resources they desperately need.
Leo Stockley, Senior Designer on The Wave Tap branding said 'By the very nature of the product the approach needed to be people focused. From the colour palette Creative Edge devised to the icons and inhouse illustrations that were combined with reportage style photography the aim was to position The Wave Tap with the right balance of humanity and technical know-how'.
'It's been a rewarding project to be involved with and one I've thoroughly enjoyed', said Leo. Chris Hassall director at The Wave Tap summed up Creative Edge's involvement, 'People loved the branding and got 'it' very quickly as they found it a refreshingly different approach for a technology company'.
We look forward to future collaborations.