We recently created the designs for an award winning marketing campaign with Superfast Cornwall. The aim of the campaign was to let Cornwall know that superfast fibre broadband is available and drive people to the website to use our postcode/line checker to increase take up.
The campaign worked across a range of media including print and digital. In February, the Superfast Cornwall marketing team were rewarded with a Chartered Institute of Marketing Excellence Award in the Public sector Category.
The Superfast rocket can now be seen in most of the recent marketing material, billboards, direct mail, bus advertising, tweeting all over the county thanks to the lovely Tweet Bus people, advertising and much much more. Well done all round...
We have been busy over the last few months carefully crafting a new 48 page school prospectus for 2015 for Richard Lander School. Lots of new photography and a bright, creative new look and feel that shows the school off to it's very best, all for the coming new school year.
Continuing the circles theme from last year we have been having fun creating the theme for this years Cornwall Business Awards. This is just a taste of the overall theme – keep an eye out for the finished work.
Creative Edge are delighted to reveal the new look for Wooda Farm Holiday Park in Bude, Cornwall.
The existing brand no longer reflected the high quality offering of Wooda Farm and a visit to the park backed this up. The attention to detail was immediately obvious, from the spotless Holiday Homes and immaculate camping areas to the luxury cottages. Creative Edge wanted to reflect this in the new brand which has seen the introduction of a colour palette, new fonts and a refreshed logo (which retains the infamous tree).
The website has been designed to allow quick access to the main sections, whilst making the most of the images. It has also been built to the latest standards and it's responsive functionality allows the site to be viewed easily on smart phones and tablets, as well as desktop computers. It also features our content management system which allows the client to comfortably edit most areas.
Senior Designer, Leo, said, 'It has been great to work with the team at Wooda Farm. They have been behind the refreshed brand all the way and this positivity and enthusiasm has made it a great project to be involved with'.
At the end of September team Creative Edge headed over to the Isles of Scilly to celebrate 25 years of designing stuff. The trip kicked off with a bike ride across the island to reach St marys Riding Centre, where we were introduced to our horses (Peanuts, Max, Ben, Kieron, Marmite, Charlie). A gentle ride across the island followed, the highlight being a wade through the sea (shortly after which Jon dropped his phone). A further bike ride was rewarded with tea and cakes at Juilet's Team Room.
Dinner at Tregarthen's Hotel was followed by a lively night at the local. A mist had descended on the Saturday, but that didn't put the dampeners on the Tresco trip. However, it did play havoc with Phil and Leo's flight back and saw them squeeze on the Scillionian for the crossing.
Thanks to go to: Dave and Melinda for taking the team over, Carina at Tregarhten's Hotel for the warm welcome and sea views, St Mary's Riding Centre (for stopping to pick up Jon's phone and keeping us all on the horses) and the very busy lady from Skybus who managed to get us on the boat on such a foggy day.
Marketing is a continual state of change but the issue today is the rate of this change. After a survey of 100 businesses in Devon and Cornwall the results found that traditional marketing services are rapidly being superseded by digital services - online marketing, inbound marketing, content marketing, video, mobile marketing, social media, SEO and PPC. The infographic visually shows the results of the survey.
The gym at St Michaels Hotel and Spa has just got a bit bigger – a fantastic new spin class room just one of the new features, adding to the already popular destination.
To publicise the bigger gym Creative Edge were brought onboard to create a character and accompanying campaign. With deadlines tight Phil was set the task of producing a micro-site, posters, leaflet, t-shirts, banners and online adverts, not to mention an online game, which was both designed and created by the team here at Creative Edge. The resulting 'Battery Bob' can now be seen at various locations in and around Falmouth and has been raising the profile of the new gym.
'It was a different direction for St Michael's' said Phil. 'We created the character in-house and put him and his less charged buddies into various scenario's, including a fun online game'. Look out for Battery Bob near you!
We are once again thrilled to be involved with the Ignite Business Plan Competition. It has always proved a real inspiration for us and getting to work with the winners is a real bonus.
Ignite 2012 was won by Chris Hassall and Russ Henman from RCH Marine Renewables. 'It's was a rewarding project to be involved with', said Creative Edge Senior Designer, Leo Stockley. 'We were able to create a strong and memorable brand for them to grow with'. Chris Hassall director at The Wave Tap summed up Creative Edge's involvement, 'People loved the branding and got 'it' very quickly as they found it a refreshingly different approach for a technology company'.
Previous years have seen us work with Sproggie and Rokka Play.
Last years refresh of the Ignite brand, which saw us produce the competition magazine and advertising campaign continues this year and the team are looking forward to seeing who wins in 2013.
If you're hoping to start a business in Cornwall or have done so in the last 12 months and think your idea has what it takes to really stand out, make sure you enter the Ignite Business Plan Competition! Visit ignitecornwall.com for more information.
RCH Marine Renewables is a straight-forward, innovative, people-focused company founded by Russ Henman and Chris Hassall. Together they’ve nurtured The Wave Tap from raw idea to real life-changer and approached the team at Creative Edge to put together the branding for this unique product.
The Wave Tap takes the power of seawater to create fresh, safe drinking water and change lives. It's a fantastic concept and one Creative edge were keen to be involved with. Just one Wave Tap can provide 7000 litres of drinking water each day. That’s enough to support a community of 70 to 150 people. The Wave Tap empowers communities, giving them the chance to build their own fresh water supply, and turning the resources they have into the resources they desperately need.
Leo Stockley, Senior Designer on The Wave Tap branding said 'By the very nature of the product the approach needed to be people focused. From the colour palette Creative Edge devised to the icons and inhouse illustrations that were combined with reportage style photography the aim was to position The Wave Tap with the right balance of humanity and technical know-how'.
'It's been a rewarding project to be involved with and one I've thoroughly enjoyed', said Leo. Chris Hassall director at The Wave Tap summed up Creative Edge's involvement, 'People loved the branding and got 'it' very quickly as they found it a refreshingly different approach for a technology company'.
The new Superfast Cornwall campaign is rolling out across the county both on and off line.
Featuring a very Cornish rocket and local landmarks the campaign's aim is to drive people to the Line Checker on the website. Look out for the bold bus backs and bright billboards.
With 65% of the county now able to connect and more areas coming online all the time Superfast Cornwall is keen to increase take-up. Leo Stockley, Senior Designer on the Superfast campaign said,'We were keen to keep the messaging really simple. The important thing was to connect with locals in the areas coming on line and let them know of these great opportunity.'